Brand AmbassadorYSL Beauty 'MYSLF Eau De Parfum'
As a brand ambassador for YSL Beauty’s MYSLF Eau De Parfum, I created video and photo assets for digital campaigns and attended an event in Kuala Lumpur, Malaysia. The project captured the essence of MYSLF by exploring masculinity through the lens of self-authenticity, using visuals that reflect both individuality and strength, aligned with my personal brand.
“Always moving, growing, evolving. What tried to break me, reinvented me. MYSLF no matter what.”
MYSLF CAMPAIGN PERSONAL VERSE
As part of the campaign, I wrote and performed a personal verse for the video content, reflecting on my journey of self-discovery. From struggling with my identity and sexuality in my younger years to embracing self-love and championing inclusivity today, my message celebrates individuality and growth.
DeliverablesTalent for Campaign
Booked as talent for YSL Beauty’s MYSLF Eau De Parfum photo and video brand campaign
Social Media Content
Content shot for MYSLF Eau De Parfum was posted on @plantbro_ and social media ads .
Event Attendance
Attended the launch in Kuala Lumpur with the other Singapore MYSLF Eau De Parfum ambassadors.