Event AttendanceSeoul Fashion Week Spring/Summer 2025
I was thrilled to attend Seoul Fashion Week, my first international event invite, experiencing four stunning runway shows—Ajubayajo, LIE, UL:KIN, and Youser. The goal was to amplify the Seoul Fashion Week brand for an international audience, and sharing this incredible journey with my online community made it truly special.
CREATIVE APPROACH
“Amplifying Seoul Fashion Week through personal storytelling.”
As part of the content, I wanted to keep a personal tone of voice, documenting everything from the first-day excitement of being invited to Seoul Fashion Week, to my daily routines of getting ready, attending the events, and capturing outdoor photoshoots to showcase every outfit I wore.
DeliverablesEvent Attendance
Traveled across borders and attended 4 runway shows at Seoul Fashion Week.
Social Media Content
Documenting the event through a series of videos, photos and daily stories for social media, posted on @plantbro_.