Creator • Thought Leader • Change Maker •

Creator • Thought Leader • Change Maker •

Creator • Thought Leader • Change Maker •

Creator • Thought Leader • Change Maker • Creator • Thought Leader • Change Maker • Creator • Thought Leader • Change Maker •

Hello, I am
Shawn Soh.

Born and raised in Singapore. Lived and learned in London. I am a thoughtful, imaginative and passionate person who applies a caring and creative approach to life. I wear multiple hats as a content creator, graphic designer, social media consultant, visual artist, lecturer, personal brand coach and public speaker.

In everything that I do, I’m dedicated to making a positive impact on the world. I aspire to become a thought leader and change maker, playing my part to create a safe space where every individual feels accepted and celebrated for their unique identity, with the freedom to express themselves unapologetically.

Champion self-love.
Encourage personal growth.
Advocate for equality & inclusion.
Foster genuine connections.
Support my community.

Things I want to do with my life:

Art & Design
Communication Styles
Creative Education
Entrepreneurship
Fashion & Style
Feminism
Finding Confidence
Fitness
Gender Equality

Topics that I am also interested in:

Introversion
LGBTQ+ Rights
Mental Health
Personal Branding
Personal Growth
Racial Diversity
Self-Awareness
Self-Love
Solitary Life

Making a positive impact through storytelling, design & education 💚

Creator, Thought Leader & Change Maker
Things I'm currently doing:

CONTENT CREATOR

As a content creator, my commitment lies in crafting stories that entertain, educate and empower my community of girls & queers. My goal is to encourage individuals to celebrate self-love, embrace their authentic selves and gain the confidence to pursue their aspirations in life.

American Tourister
Base Entertainment
COS
Club21
Durex
Fitflop
Footlocker
G2000
Hugo Boss
IT Cosmetics
Levi’s
M.A.C. Cosmetics
Massimo Dutti

Past Collaborations:

Marc Jacobs
Mental Health Film Festival
Mondrian
Moschino
New Balance
S.E.A. Focus
STPI
Sony Music
Tiger Beer
Trapeze Rec Club
Wisma Atria
Yves Saint Laurent
Zalora

Vogue Magazine: Best Dressed Attendees from the Next in Vogue Gala 2024
Female Magazine: How PlantBro became TikTok’s Self-Styled Life Coach
Channel News Asia: Getting Cosy with Shawn Soh
Zao Bao Singapore: Shawn Soh Pursues a Life that Makes Impact
Rice Media: On Mental Health & Loneliness
Straits Times: On Social Media Memes & Trends
Today Online: On Singapore Creative Education
Kiss 92 FM: Special Guest, On Your Way with Joshua Simon
Preeti Girls Club: Mental Health Chat, in association with Mental Health Film Festival
Another Sole: Beyond the Classroom

Selected Media:

  • Kay Thebez X Shawn Soh

  • I Wear M.A.C. Campaign

  • MYSLF Campaign, YSL Beauty

  • Wisma Atria X Shawn Soh

  • All Day Campaign, New Balance

  • Audi Khalid X Shawn Soh

  • Linda Farrow X COS

  • Mont Blanc, NPLUSC

  • Prada Beauty, Gusto

  • Coachtopia, Gusto

  • Mondrian Hotel, Duxton

  • Men's Folio Anniversary

  • Footlocker, Beastcorp

  • Linberg, Gusto

  • Tiger Beer Festival, AKA Asia

  • RYMH

  • G2000, Five Folks

  • Benjamin Barker, Studio 155

  • Shawn Soh X Studio NPLUSC

LECTURER,
PERSONAL BRAND COACH,
PUBLIC SPEAKER.

THOUGHT LEADER

My diverse experiences are integral to my job as a part-time lecturer and freelance personal brand coach. In lectures, I create a safe space where students can discover their inner confidence and cultivate their own creative voice.

Through coaching, I assist clients who are individuals, small business owners and aspiring entrepreneurs to achieve their life goals through discovering the best version of themselves, and creating a holistic personal brand that represents them authentically.

Occasionally, I run workshops and speak at events where I get to share my experiences on topics that I care about deeply. I aim to create an engaging and meaningful experience through relatable stories and valuable insights, sparking conversations and inspiring positive change.

Vogue Magazine: Keeping It Real: Creators & Identity-driven Content, Next in Vogue (SG)
HubSpot: Introvert Communication Styles, Breaking the Bias (SG)
Singapore Management University: Creating Your Momentum As A Student Entrepreneur (SG)
LaSalle College of the Arts: Starting Out as an Student Entrepreneur, Open Studios (SG)
Central Saint Martins: Resilience in an Entrepreneur, Creative Enterprise Week (UK) 
Chelsea College of the Arts: Fear as Inspiration, Graduate Futures Week (UK)
University of the Arts London: Kickstarting Your Business Idea, Artsmart (UK)

Past Speaking Events

STUDIO SOH

GRAPHIC DESIGNER,
SOCIAL MEDIA CONSULTANT,
VISUAL ARTIST.

I run my own creative practice, Studio Soh. As an award-winning graphic design studio specialising in branding and live events, I collaborate with businesses to combine creative concepts and brand strategy for impactful live experiences.

As a social media consultant, I guide clients in developing content strategies that convey their brand messaging to their audiences effectively.

When I am not working on client projects, I enjoy creating visual art and mood films that explore the human body, experimental materials and alternate realities.

Adidas
Amazon
Bloomberg
Boiler Room London
Boulevard Theatre
British Fashion Council
Canada Goose
CogX
FirstMinute Capital

Notable Clients:

Founders Forum
Gorillaz
Henkel dx Ventures
M.A.C.
Madam Tussauds
Red Bull
Republic of Singapore Navy
Roberts Wood
Soho Theatre

Winner: Best Conference (2020), Micebook Awards
Winner: Technology & Telecoms Event of the Year (2020), C&IT Awards
Winner: Best Costume Designer (2017), Off-West End Awards
Nominated: 7 Off-West End Awards (2017)
Winner: Ones to Watch (2016), Blueprint
Winner: Creative Entrepreneur Award (2015 & 2016), University of the Arts London
Shortlist: Fashion Film Awards (2016), SHOWStudio

Awards & Recognitions:
Selected Features:

  • Adidas X Paris Fashion Week

    Visual identity and graphic design for “Adidas Archive” for Paris Fashion Week Men’s encompassing invite, showroom wayfinding, step & repeat, collateral & merchandise.

  • The Wonderful World of M.A.C.

    Event design for “The Wonderful World of M.A.C.” lipstick activation influencer dinner event for M.A.C. Cosmetics. Project undertaken with My Beautiful City.

  • Demon Dayz Festival

    Visual identity and graphic design for “Demon Dayz Festival” publicity, festival set pieces, merchandise & main stage. Project undertaken with Bloc9.

  • Digital Afterlife

    Self-initiated project exploring the question of “what happens to our digital identities when we die?” The work is a collection of 7 experimental mood films.

  • OutThere Publishing

    Content creation for “OutThere Publishing” Travel & Style Magazine across print publication and fashion films.

  • Boulevard Theatre

    B2B & B2C brand deliverables design & art direction for Soho Estate’s “Boulevard Theatre” including stationary, poster templates, membership cards and uniforms etc. Project undertaken with SODA Studio.

  • London Fashion Week

    Design for “London Fashion Week” & “London Fashion Week Men’s” site wide graphics, wayfinding and signage. Project undertaken with Blonstein Productions.

  • Fullhouse Retail Store

    Retail environment art direction and graphic design for furniture store, “Fullhouse Home Furnishings.”

  • Singapore Tiles

    Design for “Singapore Tiles,” illustrating Singapore’s multi-cultural society. Project commissioned by Shangri La Singapore.

  • Studio Dream

    Brand strategy for “Studio Dream” encompassing identity, brand guidelines and website art direction.

  • Singapore Navy Museum

    Exhibition design for “Singapore Navy Museum,” Operations Other Than Sea exhibition encompassing art direction, graphic and spatial design.

  • Florian Wowretzko

    Design, art direction and set design for “Florian Wowretzko” SS16 Fashion Lookbook.

  • M.A.C. on Carnaby Street

    Graphics and print artworking for M.A.C. Cosmetics Carnaby Street retail store for Viva Glam 25 Anniversary featuring product activation with a Live M.A.C. TV Studio. Project undertaken with My Beautiful City.

  • Future Change Festival

    Concept design for “Future Change Festival,” a conference that brings change makers and thought leaders together. Project undertaken with Marble.

  • Roberts Wood

    Brand Strategy for “Roberts Wood” including Design & Art Direction for AW17 + SS18 lookbook, fashion film, set design for London Fashion Week.

  • M.A.C. World Aids Day

    Event graphics and print artworking for “Viva Glam Pub” product launch press event for M.A.C. Cosmetics. Project undertaken with My Beautiful City.

  • Karagula, Soho Theatre

    Art direction for “Karagula” with Soho Theatre. The work encompasses set and costume design. Project has been nominated for 7 OFFIES, and awarded Winner for Best Costume Design Award.

  • Ghosts

    Self-initiated project exploring the materialisation of identities within the human body. The work encompasses 5 experimental fashion mood films. Project shortlisted for the SHOWStudio Fashion Film Awards.

  • Art of Football

    Brand strategy for “Art of Football” encompassing brand identity, guidelines and asset templates.

  • CogX Conference

    Event design for “CogX Conference” encompassing art direction, set design, wayfinding and collateral design. Project undertaken with Marble, and won Technology & Telecoms Event of the Year, C&IT Awards.

  • Karagula, Mountview Academy

    Art direction for “Karagula,” a theatre show about dystopian futures and fractured time. The work encompasses set and costume design. Project undertaken with Mountview Academy of Theatre Arts.

  • The Eraser

    Interactive art “The Eraser” is an analog Snapchat that questions the ephemeralness of time and memory in the world of social media. Project featured on Dazed and Wired Magazine.

ADVOCATE FOR
EQUALITY & INCLUSIVITY.

CHANGE MAKER

While I acknowledge that everyone has their own unique experiences of discrimination and oppression, I believe that we must consider everything and anything that can marginalise people – gender, race, class, sexual orientation, physical ability – in order to create a world where overlapping and interdependent systems of discrimination or disadvantage can be eradicated.

I am currently volunteering for AWARE Singapore (Association of Women’s Action and Research), a non-profit organisation that leads women’s rights and gender equality in Singapore. As their brand and social media content strategist, I help promote visibility on the specialised support for women and educate the public on gender equality.

I also use my platform on social media (@plantbro_) to talk about social causes that I care about, bring awareness and advocate for LGBTQ+ rights and equality.

Let’s Work Together.

I am actively seeking opportunities to collaborate with brands, organisations and individuals that have shared values, and co-create purposeful content.